Marketing & Consulting

Tailored Marketing Strategies

Each property listed for sale has unique features and benefits. Jay’s marketing plan is crafted to accentuate the features and benefits that characterize each individual offering. His track record speaks volumes, with numerous pricing records established throughout his career that remain unchallenged to this day, showcasing the unparalleled effectiveness of his approach.

 San Francisco Records Held by Jay Greenberg:

1900 Jefferson St

1900 Jefferson St

$12,500,000

Highest Price for 15 Units or Less (Tenant Occupied, Subject to San Francisco Rent Ordinance) Source: San Francisco MLS

399 Steiner St

399 Steiner St

$1041 Per Sq. Ft.

Highest Price Per Square Foot for 16 Units or more (Tenant Occupied, Subject to San Francisco Rent Ordinance) Source: San Francisco MLS

3201 Octavia St

3201 Octavia St

$8,525,000

Highest Price for 12 Units (Tenant Occupied, Subject to San Francisco Rent Ordinance) Source: San Francisco MLS

801 Fillmore St

801 Fillmore St

$672,000 Per Unit

Highest Price Per Unit Alamo Square (Tenant Occupied, Subject to San Francisco Rent Ordinance) Source: San Francisco MLS

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OUR MARKETING APPROACH

Our marketing plan is designed to promote your property to all qualified buyers in the marketplace with a local & regional focus coupled with a national and international distribution platform.

Accurate information will be disseminated in a highly controlled, deliberate manner across various mediums effectively creating a vibrant market for your real estate asset.

Our proactive approach engages market participants in the shortest amount of time possible, maximizing the number of bidders simultaneously, giving sellers the ultimate negotiating leverage to achieve the highest possible price and best terms available in the marketplace.

Our marketing approach has been refined over the decades. In our experience, it's proven to be the most effective approach to maximize results for our clients.

MARKETING PLAN COMPONENTS
01. Pre-Sale Improvements: No Upfront Costs. No interest Charged (Compass Conceirge program) 11. Cooperation & Syndication 02. Photography 12. Local Advertising. 03. Print Materials 13. National Advertising 04. Offering Memorandum 14. International Advertising 05. Post Cards 15. Tradeshows, Sypmposiums, & Meetings 06. Digital Presence 16. Building Signage 07. Email Marketing 17. Property Website 08. Social Media 18. Property Tours 09. Intra-Company Networking 19. Periodic reporting 10. Telemarketing 20. Offers, Negotiation Strategies, & Escrow
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Value Creation

​​Controlled, yet thorough exposure is the hallmark of our marketing plan. We anticipate multiple qualified buyers will compete to own your real estate asset.

We are excited about the opportunity to represent you in a potential transaction. We'll market your property to the best of our abilities and we're confident of the ultimate success of the proposed marketing strategy. In conclusion, it's always our goal to provide you the highest quality representation in conjunction with a smooth and transparent transaction.

“I am a 3rd generation San Franciscan and have been involved with properties and investments for decades. For a good portion of that time, I have been lucky enough to be able to rely upon Jay’s incredible insight, clear thinking, uncanny business acumen, and straight-out honesty when dealing with my investment portfolio. My dad felt the same way when he was around. I wouldn't want anyone but Jay to handle any of my business; with him, there are simply no worries: he is to my way of thinking and values, simply the best the city of San Francisco has to offer.”

- Seller (25 Units) Laurel heights

Our Advantages

1

Experienced

2

Reliable

3

Reputable

4

Successful

7 New San Francisco Apartment Pricing Records!

ALAMO SQUARE

ALAMO SQUARE

SOLD | 22 Units

List Price: $13,660,000
Sale Price: $14,800,000

Marina District

Marina District

SOLD | 12 Units

List Price: $8,315,000
Sale Price: $8,525,000

Marina District

Marina District

SOLD | 15 Units

List Price: $12,000,000
Sale Price: $12,500,000

Valencia Corridor

Valencia Corridor

​​SOLD | 12 Units

List Price: $5,500,000
Sale Price: $5,825,000

PRESIDIO TERRACE

PRESIDIO TERRACE

100 Lake Street

SOLD | 16 Units

RICHMOND DISTRICT

RICHMOND DISTRICT

6242 Geary Boulevard

SOLD | 41 Units

Downtown

Downtown

270 Turk Street

SOLD | 86 Units

DOWNTOWN

DOWNTOWN

901 Pine Street

SOLD | 36 Units

Downtown

Downtown

1080 Bush Street

SOLD | 55 Units

PACIFIC HEIGHTS

PACIFIC HEIGHTS

2335 Pacific Avenue

SOLD | 21 Units

ALAMO SQUARE

ALAMO SQUARE

998 Divisadero Street

SOLD | 21 Units

MARINA DISTRICT

MARINA DISTRICT

2360-70 Chestnut Street

SOLD | 42 Units

Cow Hollow

Cow Hollow

​​1515 Greenwich Street

SOLD | 35 Units

Other notable sales

HAYES VALLEY

HAYES VALLEY

100 Broderick Street

SOLD | 35 Units

LOWER PAC HEIGHTS

LOWER PAC HEIGHTS

1415 Franklin Street

SOLD | 41 Units

DOWNTOWN

DOWNTOWN

245 Leavenworth St

SOLD | 45 Units

Dowtown

Dowtown

621 Taylor Street

SOLD | 36 Units

LAUREL HEIGHTS

LAUREL HEIGHTS

99 Lupine Avenue

SOLD | 25 Units

Alamo Square

Alamo Square

575 Pierce Street

SOLD | 34 Units

DUBOCE TRIANGLE

DUBOCE TRIANGLE

​​106 Sanchez Street

SOLD | 18 Units

RUSSIAN HILL

RUSSIAN HILL

2400 Van Ness Avenue

SOLD | 28 Units

NORTH PANHANDLE

NORTH PANHANDLE

​​1801 Turk Street

SOLD | 21 Units

N. Panhandle

N. Panhandle

2150-2160 Fell St

SOLD | 24 Units

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We are proud to announce 7 new pricing records in the past 18 months

Additionally, during the same time period, eight properties (Multi-Res 5+) sold for over $800 per square foot in San Francisco. We are responsible for 5 of the 8 sales, including the highest price per square foot ever for a rent controlled building with 15 or more units.

The sales records we have set in the marketplace are unique and unmatched. We take great pride in achieving outstanding results for our clients, and have the track record to prove it.

IS SELLING ON YOUR HORIZON?

Please give us a call, so we can help you achieve the next pricing record in San Francisco.

Let's Connect

Understanding 1031 Exchanges

Are you considering selling your multifamily apartment building and looking for tax-deferred options to reinvest your proceeds? A 1031 exchange might be the solution you're seeking. Here's what you need to know about this powerful tax strategy: 

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What is a 1031 Exchange?

A 1031 exchange, also known as a like-kind exchange, allows property owners to defer capital gains taxes on the sale of investment properties by reinvesting the proceeds into similar "like-kind" properties. This means that you can sell a multifamily apartment building and acquire another qualifying property without immediate tax consequences.

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Benefits of a 1031 Exchange 

Tax Deferral: By deferring capital gains taxes, you can maximize your investment capital for future acquisitions. - Portfolio Diversification: Opportunity to exchange into properties with different income potentials or locations to meet your investment objectives. - Wealth Preservation: Preserve and grow your real estate investment portfolio without being hindered by tax liabilities.

Qualifying Properties

To qualify for a 1031 exchange, the replacement property must be of "like-kind" to the relinquished property. This broad definition typically allows for flexibility in exchanging various types of real estate, including multifamily apartment buildings.

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Timeframes and Regulations

It's essential to adhere to specific timelines and regulations set forth by the IRS to execute a successful 1031 exchange. From identifying potential replacement properties within 45 days to completing the exchange within 180 days, understanding these guidelines is crucial.

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Professional Guidance

Navigating the complexities of a 1031 exchange requires the expertise of qualified professionals such as real estate agents, tax advisors, and intermediaries. Working with a knowledgeable team can help ensure compliance and maximize the benefits of the exchange.

Get Started with Your
1031 Exchange

If you're contemplating a 1031 exchange or seeking further information, our experienced team can guide you through the process and help you explore the opportunities available in the San Francisco multifamily real estate market.

EXPERIENCE THE DIFFERENCE

Whether you’re looking to buy, sell, or seek investment opportunities, Jay is here to guide you every step of the way. Reach out today and let’s build your real estate success story together.

Let's Connect

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Contact Details

Jay Greenberg | CA DRE# 01049568

Phone

(415) 378-6755

Email

[email protected]

Address

1699 Van Ness Avenue San Francisco CA 94109

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